We love it when this happens: you’ve experienced the thrilling growth phase you were hoping for, or you closed that big round of funding and are ready to take it to the next level. Of course, with this newfound success come opportunities and challenges at a scale you haven’t experienced before. You’ll have more critical questions to answer about your marketing, with far more at stake. Some of the issues that keep marketers who recently experienced such a growth spurt include:
What if the ideas that got you here in the first place don’t scale?
What if the cost per acquisition rises to untenable levels?
How can you make that next big leap without making a critical error in your marketing plan?
How do you identify and recruit marketing talent at scale without paying too much or damaging your culture?