Over the past few years, we’ve worked with a number of projects that we’re proud of. For every interested client, we put together custom examples of the most relevant work to their needs. Below are a few of our favorite projects.
Use social media behavioral data to gain a deep understanding of our wealthy older California surfer demographic. We discovered what media they consumed, where they live, and what their interests are, using these insights to inform key decisions such as where to hold the launch party, what retail and online stores to approach and the overall tone and creative of the campaign.
The difference MGC brings in terms of staffing is outside of our core team, we seek out talent with experience in our client’s industry. For the Endless Summer, our head of PR was an avid summer, whose lifelong dream was to meet The Endless Summer’s director, Bruce Brown. Additional talent with surfing experience including a creative director and marketing coordinator.
Our PR team achieved numerous placements for the launch including a strategic partnerships with Red Bull, The Surfer’s Journal, Surfing Heritage & Cultural Center, and the International Surfing Museum.
The launch culminated with an epic party in Huntington Beach, California featuring a who’s who of surfing legends including Bruce Brown himself shortly before he passed away.
We quickly worked with our development team to create an e-commerce website whose aesthetic inspired 1960s surf fans to act on buying the book, while educating a whole new generation on the importance of Bruce Brown’s seminal documentary.
A combination of microtargeted social and display, youtube pre-roll, native blog ads and partnerships with surfing magazines drove down costper- acquisition costs through constant optimization.
We quickly worked with the client to understand their audience, develop a launch plan, recruit a team that was a who’s who of surfing and marketing, and managed a great number of moving parts in a short period of time while dealing with hiccups such as massive production delays that required us to constantly shift our schedule and priorities.
Work closely with Florida Health’s Public Policy Team to determine the best approach to reaching low income individuals in the community to raise awareness of free Pediatric Dental and WIC services for children who qualify for Medicaid.
Worked with the client to create a recruitment strategy for community engagement specialists to go door to door with brochures, using scripts we helped author to raise awareness and better understand their needs.
We used social media insights to understand what local businesses our target market frequents most, so we could target them with brochures and posters in these places.
Gained a deep understanding of how Senso works with neuroscientists in bringing their inventions to market to create compelling sales materials with infographics explaining the process.
We developed a look and feel that’s positive, approachable and quickly explains what the product does in an iconic way. The stylized hospital H intersecting with a checkmark for getting various health steps a doctor would give a patient to complete summed up in a single icon.
We created a compelling enough pitch deck that HealthSteps was accepted into UF’s Innovation Hub incubator. From there, the company had a unique opportunity to partner with UF Shands Hospital on testing the beta product with their clinical trials department.
Worked with the client to create an engagement strategy to get music festival-goers to donate to offset their carbon footprint. Out of this process came an edgy idea to attract attention with “UNF*CK THE ENVIRONMENT” t-shirts for the staff to wear. They created so much attention and demand, it launched a whole new t-shirt business.
Rebuilt an aged 500 page website with a modern content management system with a beautiful refresh, dynamic event content, responsiveness and the ability for staff to update themselves without needing to code.